Neuflize OBC
Neuflize OBC
Neuflize OBC consolidates one again its position of reference sponsor for visual arts in France by reaffirming, for the fifth consecutive year, its support to the ministry of culture and communication and to the Centre national des arts plastiques for the 2012 edition of MONUMENTA, the biggest French event of contemporary art.
A lasting support which illustrates perfectly its sponsorship policy characterized by dynamism and innovation in the service of the contemporary creation and the valorisation of cultural heritage.Bank Neuflize OBC is the main sponsor of MONUMENTA from the very beginning.
The bank bet on this unique artistic challenge, as simple as ambitious, which aimed to demonstrate that contemporary creation could be appreciated not only by the critic but also by a large public.Neuflize OBC is now particularly proud to continue this partnership in 2012 with the totally new work of Daniel Buren, who will face himself with the hugeness, the beauty and the light of the glass and steel vault of the Grand Palais. The artist, for whom the place is inseparable from the work that reveals its hidden dimensions, will immerse the visitors in a transfigured Grand Palais.
As in 2011, Neuflize OBC supports especially this year the original operation of mediation set to make this work of art accessible to all kind of audience.
A banking institution of convictions, Neuflize OBC is sensitive to this very ambitious and unique artistic confrontation, giving pride of place to works of art, contributing to move the contemporary artistic creation closer to the largest public and illustrating the peculiar and innovative way in which the bank looks at the lively world.
The Neuflize OBC sponsorship policy sets out to combine the culture of the past with that of the future, to associate the visual arts and the cinema, and to coordinate its actions with those of Neuflize Vie, its insurance company.
The bank’s sponsorship policy…
Neuflize OBC, one of the leaders in private banking in France, is often quoted as a reference in cultural sponsorship, notably for visual arts and the cinema. Its field of intervention includes partnerships with prestigious institutions, both for exhibitions and for major artistic events. Its choices get organized around supports in the creation as in the development of the cultural heritage.Choices reflecting the values of a private bank…
The actions carried out by Neuflize OBC are at one and the same time proof of a rigorous, long-term commitment to quality projects and an open-minded and innovative encouragement of promising creative initiatives geared to the future. The priorities enshrined in the bank’s sponsorship policy also illustrate the appropriateness to its clients, with a special focus on families with roots in the French industrial sector and often with a reputation as art lovers, or on professionals from the world of cinema and communication drawn from all parts of the country.A coherent sponsorship policy…
Neuflize OBC also shares its engagements with its insurance company, Neuflize Vie, which has opted to focus on contemporary, photographic and videographic images through partnerships of various kinds, like its durable contribution to Jeu de Paume and MEP museums.Some examples of actions in 2012 :
Major Sponsor of the Cinémathèque française (“Tim Burton, the exhibition” March-August 2012), Pavilion Neuflize OBC, creation laboratory of the Palais de Tokyo, Exhibition « Dessins contemporains surréalistes de Rotterdam » at the Netherlands Institute (March-May 2012), Contemporary drawing prize - Foundation Daniel and Florence Guerlain (March 2012), Restauration of Edouard André’s antechamber at the Jacquemart-André museum, « Nuit Européenne des Musées », Direction générale des patrimoines, (May 2012), MONUMENTA 2012, Daniel Buren (May-June 2012), Forum of Avignon (November 2012)…
